HOW CAN I USE VIDEO IN MY BUSINESS?
Get on board, business owners. Video is driving the bus in the content world and it’s time to hop aboard. Read on for our top 3 practical uses of video for your business and then how to AMPLIFY your video’s impact on the cheap!
USE #1 – ATTRACT MORE BUSINESS AND CLIENTS
Ah, the first thought that everyone has about video is that it is used to bring in new business (and more money). You’re correct, it can do that. Here’s how:
HIGHLIGHT A REVIEW: What your customers say about you in their reviews carries so much weight. If your customers are willing to leave you a positive review, ask them if they would be comfortable doing it via video. Not comfortable on camera? We can animate their Google Review with a video (we have the tools to do it).
HIGHLIGHT A PRODUCT OR SERVICE: Pick a product line or service you want to grow in and become the authority. Find a niche that isn’t oversaturated. For example, don’t create a “We do Heating” video… try: “Best Systems to Heat a Large Room with High Ceilings.” By being more specific, it helps people find your video when they’re searching for that specific service.
USE #2 – ATTRACT EMPLOYEES & SALES AGENTS
Wouldn’t it be nice to have your careers page as a high-ranking page on your website? Video isn’t always about getting more business – we can use it to attract qualified employees during recruitment. Here’s how:
HIGHLIGHT YOUR EMPLOYEES: Your business is full of star employees, each with a unique perspective and who shine in their own way. Get them to talk about their job, their tasks, their responsibilities, and their day-to-day. Most of all, highlight what makes the job fun for them and how they are critical to the operation of your business. This gives them a wicked sense of empowerment and makes them feel valued (as they should be)! Here’s a sample.
SHOWCASE THE BUSINESS: Educate your viewers about what makes your company different than others. Maybe it’s your unique culture? Perhaps it’s a matter of showing off your new location? Do you have a cat or dog that roams the office? People are interested in that kind of content.
USE #3 – IMPROVE YOUR CUSTOMER EXPERIENCE
This one’s our favourite. Think of a pain point in your business and let’s work to solve it with video. Come on (you’re thinking). It’s for real. Let’s work through an example…
PAIN POINT: Imagine your business has a busy time of the season. Your pain point is that you turn your regular customers away because you don’t have appointments available as they call last-minute. You turn them away is because they forget about booking an appointment. This makes for a bad experience for your regular customer.
SOLUTION: Use video to plant the seed/idea in advance. Jog their memory via social media with a clever video that gets them to pick up the phone and book an appointment. Better yet, add a link for them to click to book online. Watch this sample of a similar scenario.
INTERESTED IN VIDEO? TAKE A LOOK AT OUR RECENT VIDEO PROJECTS
HOW TO AMPLIFY YOUR VIDEO’S IMPACT ON THE CHEAP
Use it on your website (upload it to your YouTube channel for easy linking)
Use it on social media (Try to upload it to the platform you’re working on. For example, Facebook likes to promote its own content. Facebook will automatically play the video in your news feed. If it’s a YouTube video shared to Facebook, it requires a click and a re-direct.)
Create a Facebook ad to promote your video… you’d be amazed at how far $20 can go!
Create a relevant blog and add your video to increase your Google ranking for the topic you’re blogging about.
Add your video to your Google My Business page. Add an offer to attract business.